Hola, Jefes

Marty and JLU Rodriguez here, and we’re the masterminds behind the Jefes Inc. brand. Los Jefes. The Bosses. If you’re looking for a quality cap that makes a bold statement, then you’ve come to the right place. Here’s our story.

If you’ve ever spent time in southeastern New Mexico or west Texas, you know that horse racing is a favorite pastime. Actually, it’s more than a hobby or a sport. It’s a way of life. Our family lived that life. In fact, in the early 2000s, we owned a popular racehorse. We called it El Jefe, so naturally, the racing team became known as Los Jefes. Catchy name, right?

When we were choosing a name for our brand, we knew we wanted something that summed up that horse racing persona-- rugged confidence, strong family loyalty, natural grit, unquestionable decisiveness, and unbridled bravery. It didn’t take long for the idea to hit us. Jefes Inc. It was a perfect fit.

To give you a little background, we didn’t immediately jump into the hat business. Nope, it all started with an idea and some decals. Those Jefes Inc. decals were such a hot item, we could hardly keep them in stock. It was then that we realized there were a lot of like-minded jefes out there, and they wanted more. So, that became our mission.

Caps were a no-brainer next step. We love caps, and we’re not alone in that. Who doesn’t love a great cap? So, we set out to create not just a great cap but caps that truly represent who you are. Un jefe. A boss. A cap fit for a king-- crown and all. Jefes Inc. caps have become a collector’s sensation, and we couldn’t be more proud. 

You can see our Jefes Inc pride shine through in every step of the process. From visiting our easy-to-navigate website, to placing your order with our top-notch customer service, to the high level of care with which your merchandise is packaged and shipped, Jefes Inc. wants you to feel like the boss you are. Like royalty really. When you open that Jefes Inc. box, we want it to be an experience that will blow your mind.

With an expanding line of caps and merchandise, the future is bright for Jefes Inc. We invite you to be a part of it.